Trade Show Business

Germany's big international flagship shows account for a considerable percentage of Germany's traditionally strong export performance. The following pages will give you some background on why more than 75 percent of German companies with an export rate of 10 percent and above consider it essential to participate at German-based trade shows.

Trade Shows as a Marketing Tool

Trade fairs are a high-impact way to unveil new products, services and trends. For exhibitors and visitors from any branch of industry, anywhere in the world, trade fairs are a powerful and effective platform for face-to-face, business-to-business communication. So it should be no secret that German industry, in particular, sets great store by trade fairs as a marketing tool.

Germany as a Trade Show Location

Germany plays host to about two thirds of the world's leading trade fairs and exhibitions. That makes it the undisputed leader when it comes to staging international shows. Measured by volume of sales, Germany is home to six of the world's ten biggest exhibition companies. Click here for more information on Germany as a trade fair location.

Cost-Benefit Calculator

Want to find out more about the world of trade fairs? We've put together a handy list of links for you under the heading of Trade fair organizations and associations.