Our History at a Glance
Famous for everything from fish rolls to digital transformation.
In the aftermath of the Second World War, the military government in the British-U.S. bi-zone argued that exports rather than resignation offered a way out of economic devastation. Despite dire conditions, the country should mobilize resources and start exporting quality goods. Once back on its feet, the country could pay war reparations and ease the burden on Britain and the USA. As a result of a British initiative it was decided to organize the first Export Fair:
From legendary beginnings as Germany’s first Export Fair on up to a key role in showcasing the digital transformation. Back when Deutsche Messe was founded in Hannover in 1947, soon after the end of WWII, nobody could predict just how successful its maiden event would be, right from the start.
When the gates closed on the 21-day Export Fair, it had generated as many as 1,934 export contracts worth a total of $31.6 mill.