DreamHack boss: "No one else could combine everything."
Why do trade show and event organizers choose Hannover as a location? What factors play a role in the decision?19 Dec 2022
Michael Haenisch, CEO of Freaks 4U Gaming, organizer of Dreamhack, puts it in a nutshell "We checked a total of 13 trade show locations, no one else could combine everything like this."
Haenisch says the combination of accessibility, digital infrastructure, growth potential for an event due to the size of the site and the professionalism of the team are unique.
Hannover and the exhibition grounds are perfectly accessible from all directions in Germany. Be it by train or by plane. The trade fair grounds itself can easily be reached by public transportation or directly by train to the Laatzen trade fair train station. The digital infrastructure, such as the fast landline and 5-G lines of the exhibition grounds in Hannover open up numerous possibilities for event organizers. The 25 halls, pavilions and nearly 30 conference rooms offer organizers and their events countless opportunities and growth potential.